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Welcome
What do we do? First we listen. Then we help you find and focus the
power within your Strategy and its Story. Then we help you find ways to
tell it and build it. At right, What's
New offers just a few examples of our approach, a method
called Bricolage.
Alchemy is a team of consultant problem solvers
and designers located in Richmond, Virginia. Our partners
are
principals merged from marketing and branding,
architecture and urban design firms. We focus on building
Communities, Brands and Experiences that are both relevant and
compelling in today's rapidly changing cultural marketplace.
You'll find us helping small and medium-sized businesses, educators,
arts organizations and non-profits. Anyone who needs
smart help and fresh eyes, ears and energy but can't afford a cast of
thousands to make their vision happen. A few requests:
- Community/Brand
Facilitation, Positioning & Creative
- Repositioning
& Adaptive Reuse of Brands or Spaces
- Speculative
Properties, Re-zoning and Pre-branding
- Brand
& Product Development
- Company
Restructuring & Repositioning
- Educational
Development & Coaching
- Strategic
& Leadership Consulting
A
wild mix? Not really. They're all about good story and who gets to play
and enjoy the benefits. Welcome
to
our website. We try to leverage thoughtfulness and
resourcefulness around
here, we love fresh ideas, and we admire people who share what they
know. You'll
find lots
of design, messages, and people tools we've developed that
you might find thought provoking. Look around.
See what we do and why, learn who
we are or leave
us a
message. Expect a reply. Probably
questions, too. And thanks for visiting.
Find us in
other places:



Elements
of Innovation - Coming Fall 2010

©2010
alchemy, llc
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© alchemy, llc |
    
Most any image on this
site is a link, so click away.
Try any of the above
for ideas on leading businesses and
tackling some of the challenges organizations face.
Or go straight to some examples and tools:
Message
& Coherence. Problem Solving.
Value
Creation. Strategy
& Demographics.
Brain
& Brand
For a concise explanation of the above 5 blocks, check out...
What
are The
Elements of
Purposefully Successful Effort?
What's
new:
 | Watch this space for details and materials of the North Boulevard/Scott's Addition project we took on with TMI-Richmond. Here is the Final Narrative Report
(30+ pgs, 3.9 mb) Read it, try some of the exercises yourself. Then
take your ideas and overlay them with what the community learned
about their needs and desires to see if your vision fits or enhances
theirs....Happy reading. pondering and planning! | | | |
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A documentary
and student experience we co-created for The Black History Museum and
Cultural Center of Virginia. It's about applying the ideas of Joseph
Campbell and The Hero's Journey to African American icons of yesterday
and today while helping young people become more powerful, confident
communicators. Watch it here! |
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Join
us for a series of immersive community collaborations on the Future of
Richmond's North Boulevard and Scott's Addition, February 8th &
March 1st. sponsored by Councilman Charles Samuels. Bring your imagination and ambition, leave the Devil's
Advocate hat at home. Details here. |
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Richmond.com
has a nice article
looking at the hands-on August 28 Saturday morning session we
facilitated on Experience Design and the components of Placemaking.
Topic: Discovering a
Community Imagination of The Canal - Its purpose, ambition, and
sensations. |
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We're
pleased as punch and honored to be among the semi-finalists
for the 2010 Virginia Museum of Fine Arts Muse Awards for creativity
and innovation in business. The Un-Gala is June 16th and we have
nothing to wear! The Muse
Awards site. |
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Alchemy
will be presenting and participating in Richmond
Innovation Celebration (Oct 21, 2010), an exciting
conversation and workshop hosted by GRPVa,
Catch your limit,
and VCU's da Vinci Center.
Floricane has some insight and detail. |
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UPDATE:
View the film here! In
May, we're wrapping a documentary for The Black History Museum and
Cultural Center of Virginia. It's about applying the ideas of Joseph
Campbell and The Hero's Journey to African American icons of yesterday
and today while helping young people become more powerful, confident
communicators. Until it's ready, check out the Young History Maker's program
premise and kids' Hero's
Journey guide? (PDFs) |
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Richmond
Matters is the short title of an aspirational & practical-minded grass-roots
strategy
to Brand The City and Region, offering example stories begun by Alchemy partners to address this
long-standing challenge. Join the
Facebook
Group, or hit Shared Air
to see & learn more. Or try the short presentation video. |
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Partnership
for Smarter Growth asked for help refocusing their strategic message
via the 2nd Annual River City Saunter Bus Tour for RE
Developers, PSG Partner orgs and Regional Political
Decision-makers. See
Hearts, Minds, Hands, Actions, Prizes, ahem, in motion. (jpeg) |
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Our
Creative Director, Mark Brady, spoke to the Richmond Times-Dispatch for
its 2010 series on Race,
Richmond and History. Premise? Our stories of struggle need
not be embarrasing or
downplayed. Just the opposite: commonly admired human
ambitions to
achieve and overcome define and bind us and our many historic examples
make the Richmond region
special. Go here
for articles and the video of Mark and others. |
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On
June 29, we were pleased to coordinate and host Zach Bonner's Richmond
stop on his Walk to the Whitehouse for children's homelessness.
Virginia’s First Lady Anne Holton, Mayor Dwight Jones, RPS
Superintendent Dr. Yvonne Brandon, and Richmond Community Leaders all came out to
support Zach @ the State Capitol. View the Youtube videos of
the event and speakers here |
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When you're
all about helping companies and teams find resilience and
resourcefulness, it helps to be able to laugh --mua-hahaha!-- at
the opposite of those traits. It's a work in progress, but take a peek
and see if you recognize your company or co-workers, or maybe someone
else's: "The Executive Lexicon & Big Book of
Business Wisdom." |
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Speakers
and Customer Service Experts Phil
Gerbyshak & Jeffrey Brooks wrote a cool book, Help
Desk Manager's Crash Course,
all about creating and managing high-performing customer service teams.
They came to us for a book design and marketing ideas. It's a
hit, and
turning into micro-books and a package for new-hires. |
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This
is the sixth season Alchemy partners have coached J.B. Fisher
Elementary School teams in the citywide MindGames. After
a 1-2 finish in 2007, the 2009 2nd-3rd and 4th-5th Grade teams
claimed
both First Places overall against a strong field of all 29 Richmond
Elementaries. Link to pics. |
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